pro agro Marketing Award 2024 – natürlich Brandenburg!

Good reasons to join

1. Media attention
Green Week in Berlin enjoys the highest level of media attention, whether in print articles, online news, radio and television reports, and on social media channels. In 2024, we would again like to use this backdrop of the Green Week as an industry forum at the beginning of the year and communicate effectively in the media about our award winners and competition participants.

2. award ceremony with the Brandenburg Minister of Agriculture
Together with Minister of Agriculture Axel Vogel, the pro agro association would like to award the three winners in each category with publicity. To support the marketing activities of companies from rural and nature tourism, direct marketing and the food industry, award winners and competition participants will be communicated regionally and nationally to trade and consumer media as part of our accompanying press and media relations work.

3. advertising over a whole year
With the brochure "NEW FROM BRANDENBURG", an entertaining journey of discovery through the innovative Brandenburg, a high-reach medium was created, with which the products, product ideas and marketing concepts of all contest participants of the pro agro marketing award are presented and disseminated with advertising impact over the entire year.

Who may participate in the competition?

Participation in the competition to win the "pro agro Marketing Award - natürlich Brandenburg!" is open to producers in the agricultural and food industry, direct marketers, rural holiday businesses (accommodation and leisure facilities), equestrian farms, country inns and regional marketing initiatives and networks from Brandenburg.
The pro agro marketing award is awarded for new products, product ideas and offers in the three categories of rural and nature tourism, direct marketing and food industry.

Category 1 - Rural and nature tourism
Can be submitted land and nature tourism offers from Brandenburg. That is, you as a company describe their offer, with the marketing strategy promising success for you and the associated purchase price. The jury will also look at how much Brandenburg is in your competition entry under the motto "natürlich Brandenburg!“ Please show comprehensibly how and at which points you integrate extended cooperation and networking services between regional producers, craft enterprises, service providers, cultural institutions or other tourist service providers, as well as complex marketing initiatives of your region in your offer.

Category 2 - Direct marketing
Do you have self-produced products and focus on marketing them directly to consumers, e.g. your own stores, farm store, to partners, online or selected grocers? Then apply in this category. Entries of new or further developed products, which are produced by you, are admitted here. Furthermore, innovative marketing concepts can be submitted. These should be presented in detail and in a comprehensible way. Under the condition "natürlich Brandenburg!" the jury looks also on it, how much Brandenburg in your competition contribution is, whether thus raw material-sided or by co-operation with further Brandenburger of producers and/or routistic mechanisms is worked.

Category 3 - Food industry
This category stands for self-produced, regional products that are marketed or will be marketed primarily through food retail. Admitted here are contributions of new or also already existing products, which were developed or developed further and produced by you in the country Brandenburg. Furthermore, innovative marketing concepts can be submitted. These should be presented in detail and in a comprehensible way. Under the condition "natürlich Brandenburg!" the jury also looks at how much Brandenburg is in your competition contribution, whether thus raw material-sided or by cooperation with further Brandenburger producers and/or routistic mechanisms is worked.

Supporting you will find helpful questions in the attached data sheets. In addition, you can, complementary to the data sheets, also freely formulate and convince the jury with a creative, meaningful presentation.

EDEKA Regional Award 2024

All companies from category 2 - direct marketing and from category 3 - food industry, which apply for the pro agro marketing award 2024, automatically participate with their submitted documents in the competition for the EDEKA Regional Award 2024. Marcus Reh, EDEKA Head of Department for Regional Purchasing Berlin/Brandenburg will contact you in good time in this regard.

Application and selection process

Brandenburg companies that want to participate in the competition, for the "pro agro marketing award - natürlich Brandenburg!", use the attached data sheet for this purpose and please fill it out completely (it is a writable pdf file). To visualize your contribution, a product photo, your company logo and the product itself are also required.

Please submit your complete application documents in printed and digital form. Please send your product sample by mail to our office. Please address your application to pro agro e. V., for the attention of Ms. Sarah Götze.

Closing date: 31 October 2023

Applications submitted after the specified deadline will not be considered. Only complete documents - consisting of an appropriately completed data sheet, product photo, company logo, product - will be admitted as an application entry and submitted to the independent expert jury for evaluation. Fresh, perishable products must be delivered to the pro agro office no later than the jury meeting on November 30, 2023 (until 10.00 a.m.)

Jury Decision

All approved entries will be submitted to an independent jury of experts for evaluation. The jury consists of 11 experts from the fields of agriculture and food industry, direct marketing, tourism, gastronomy, food retail, media, science as well as other marketing relevant fields. For an overview of the jury members, please refer to the last two pages of this announcement. The jury meeting will be chaired by pro agro e. V.

The jury meeting will take place on November 30, 2023 from 13:00 at the office of the association pro agro.

In the decision of the jury flows in addition to the innovation thought also the preparation of the available documents. The decision of the jury takes place in writing-secret vote. The first three places are awarded in each category. The jury's decision is binding and final.

The notification of the winners of the pro agro marketing award will be made after the jury's decision subject to a blocking period until publication by the pro agro e. V. association

award ceremony | January 19, 2024 | At the Green Week

The award ceremony will be held by Agriculture Minister Axel Vogel (requested), pro agro CEO Hanka Mittelstädt and pro agro Managing Director Kai Rückewold in the Brandenburg Hall at Green Week Berlin.

Benefits for the award winners
The announcement of the marketing award will be accompanied by publicity in the press.

The prizes per category:
1.) a video portrait for your online marketing
2.) a pro agro marketing package in cooperation with selected media partners
3.) a pro agro marketing package in cooperation with selected media partners

To this end, the award winners are provided with the marketing award sign for their own marketing activities, such as print products and online measures.

Winners of the "EDEKA Regional Award" receive the possibility of an exclusive initial marketing through Edeka (eg handout advertising, advertisements), adapted to the available production capacity or season. Inquiries to: marcus.reh@minden.edeka.de

All participants will be included in the brochure "NEW FROM BRANDENBURG 2024" of the association pro agro and thus advertised to the public over a whole year.