To promote innovative product development and marketing concepts in rural areas, the association is this year awarding the ‘pro agro Marketing Prize – naturally Brandenburg!’ for the 28th time. The prize is awarded for new products or services, as well as innovative marketing channels or concepts, in the three categories direct marketing, food industry and rural, nature and equestrian tourism.

Eligible to enter are producers from the agricultural and food sectors, direct sellers, rural holiday establishments (accommodation and leisure facilities), equestrian centres, country inns, as well as regional marketing initiatives and networks from Brandenburg.

All entrants and winners will benefit from extensive media coverage, including through Green Week and advertising throughout the year via the brochure ‘pro agro Marketing Award 2027 – News from Brandenburg’. All winners can look forward to attractive prizes, such as image films to support their marketing or marketing packages with selected media partners.

Entries for 2027

Apply now in one of the categories: direct marketing, the food industry, and rural and nature tourism. Entrants in the first two categories are automatically entered into the competition for the EDEKA Regional Prize 2027.

>>> The closing date for entries is 5 October 2026! <<<

To enter, please send your complete application documents (data sheet, product photo, company logo) in both printed and digital form to marketingpreis@proagro.de .