In times of a shortage of skilled workers, it is particularly important for companies to optimize their HR marketing strategies in order to successfully address potential employees. But how can companies better understand the needs and expectations of applicants and adapt their HR marketing strategies accordingly? Which digital methods and tools can support this process? These are the questions addressed by the series of events organized by the Fürstenwalde presence office in cooperation with the Brandenburg Economic Development Agency, the Employment Agency and the Oderland-Spree Regional Management. The event is aimed at companies from East Brandenburg that are looking for innovative methods of employee recruitment.
Candidate Journey - Understanding Potential Employees and Optimizing Your HR Marketing with the Help of Digital Data
The Candidate Journey describes the process that a potential employee goes through from the first contact with a company to the possible hiring. Understanding the individual candidate journey better enables companies to have a stronger influence on how applicants perceive the company.
What belongs to the Candidate Journey and how you can systematically analyze and optimize the Candidate Journey and optimally use it for your employer marketing is what we want to discuss with you in Fürstenwalde.
Program
Candidate Journey - The perfect applicant's journey into a new job
Silvia Janiak, Brandenburg Economic Development I Team Work
Systematic data analysis in the context of the Candidate Journey - insights from a medium-sized company
Prof. Dr. Marc Roedenbeck from the Technical University of Wildau
Practical insight
Company Duktil Guss from Fürstenwalde
Expert panel with
Prof. Dr. Marc Roedenbeck, Wildau University of Technology
Silvia Janiak, Brandenburg Economic Development Agency
Sylvana Janisch from the Career Center of the European University Viadrina
Sebastian Kalisch, team leader of the employer service of the Argentur for work in the administrative district Oder-Spree
Duktil Guss Fürstenwalde GmbH
Registration and information
Organizer
Presence office Fürstenwalde
www.praesenzstelle-fuerstenwalde.de
Venue
Festival Hall in the Old Town Hall | Am Markt 1 | 15517 Fürstenwalde
Part 2: September 12, 2023
Social Recruiting - Attracting skilled workers in social media